Tag: design

Background

To show the »New Bauhaus Chicago« school’s creativity and keenness to experiment was the exhibition design’s primary objective. The entrance to the exhibition makes reference to one of the institute’s most important tools: designed like a bellows camera, a darkened hallway calmly introduces the visitors to the »New Bauhaus Chicago’s « programme. The seclusion and the special lighting add to the concentrated atmosphere. Like a camera, the entrance gate leads to a large film projection. From there the visitors enter a wide open space – exuberant with lively motion. Here the protagonists and their films and photographic works are paramount. The architecture follows the design of the »New Bauhaus« and plays with its materials, colours, and motives. The exhibition design repeats the transparencies, reflections, and colourful plastics often used in its experimental films and photographs. One of these design elements is »blurriness«: resulting from a lack of technical possibilities at the time or the learning process itself, blurriness is a defining feature of many exhibits. The design quotes this blurriness and actively enhances it. The coarse grid in print graphics translates it into a coherent visual language. Combined with luminous typography and film projections floating in the room, the different elements merge into a diverse and translucent landscape. A colouring concept organizes the different impressions. The visitors can either relax in one of the chairs and contemplate on a detail or allow themselves to be engrossed by the buzzing blur of the ensemble.

Portfolio / Range of Services: Joint conception, exhibition design, exhibition scenography, exhibition graphics, media design, planning concept, supervision and budget planning of the production, services 1-9 Hoai