Category: Branding

Fit in the Forest – Health Trail in Berlin’s Grunewald Forest

Posted on by Eingang Gewerk

Forestry district Dachsberg, Grunewald Forest

FiF Logo

Background

In cooperation with the Berlin Forests (Berliner Forsten) and sports scientists of the Sports Health Park Berlin (Sport-Gesundheitspark Berlin e.V.), gewerkdesign has designed a 1.4 km long public health trail with 14 outdoor devices made of sustainable materials in the Dachsberg forest district in Berlin’s Grunewald.
At the time of the commission, the fitness trail, formerly known as “Trimm-dich-Pfad” (Trim Yourself Trail), was almost 20 years old and in urgent need of redesign. The former name also conveyed problematic body images and social claims. The newly designed trail “Fit im Forst” (Fit in the Forest) however, is primarily intended to prevent the most common diseases caused by lack of exercise, to encourage spending time in nature and to promote a generally health-conscious lifestyle.

By choice of materials and the location of production, the project pursues a sustainable approach, and a social mission of health education and participation. The health trail was built in an area of Berlin’s Grunewald forest that is a designated landscape conservation area as well as a flora-fauna-habitat (FFH) and bird sanctuary (SPA). The use of reversible ground anchors, instead of concrete foundations, as fixation for the sports equipment, ensures the protection of the landscape, as there is no permanent interference with the soils, and thus flora and fauna. Graphic figures, explain the exercises and in each case specific disease prevention. Their illustration style is gender-neutral and physically rather average-looking, the didactics low-threshold and through the accompanying mascot of the district, the badger, easy going in terms of mediation.
The natural oak wood comes from sustainable and regional forestry in Brandenburg. The unvarnished stainless steel is extremely durable and 100% recyclable. Synthetic and composite materials are dispensed with entirely. The extended relaxation phases between the stations invite the visitors to explore the nature reserve and recreation area and also contribute to mental relief.

Portfolio / Range of Services

Determination of basic principles, management of workshops, conception of sports equipment and exercises, equipment design, graphic design, implementation planning, guidance system

Details

• Opening: May 15, 2023
• Where: Forestry district Dachsberg, Paulsborn, Berlin
• Client: Berlin Foresters, Sports Health Park Berlin
• Length: 1.4 km

Similar Projects

• Wald.Berlin.Klima., Berlin

Design Process

Team

• Julia Junghänel
• Antoine Laurent
• Stefan Rothert
• Gabriel Tecklenburg

Production and Mounting
• Team Falko Riepe

Photography
• gewerkdesign

Establishment of Georgium Palace as the museum of the Anhalt Painting Gallery

Posted on by Eingang Gewerk

Georgium Palace, Anhalt Picture Gallery, <b>Dessau-Roßlau</b>

Dutch cabinet from the 17th Century

Background

Georgium Palace in Dessau has not always accommodated the Anhalt Painting Gallery. It only moved into the palace in 1959, after being housed in the Palais Reina in Dessau, which was destroyed in the war. The history of the palace and that of the painting collection could not be more different: here a palace, first built as a small summer palace for Prince Johann Georg von Anhalt-Dessau (who gave the Palace its name) and intended for private living, there a collection that grew together from several estates into a great treasure for Dessau as a public collection.

When it was decided to modernize Schloss Georgium and adapt it to the current standards of a painting gallery, gewerkdesign was brought in as a consulting partner for the gallery’s refurbishment in 2014. The result is a museum concept that divides the three levels of the building into different usage concepts: On the first floor, functional rooms such as the checkroom, toilets, a lecture hall and reception await the visitors supplemented by a “historical tour” through the history of the house, the Georgen-garden and the history of the collection. The main part of the painting collection will be exhibited on the 1st floor, while graphic works will hang mainly in the mezzanine. In order to keep the hanging of the paintings in the landmark castle flexible, colored wear walls have been hung on the existing walls, which slow down the climate change from the exterior to the interior and protect the paintings by providing a stable temperature. The furniture of the house is part of a series designed by gewerkdesign. The substructure made of delicately processed metal as well as the colored upholstery of the seats takes up the historical furnishing of the house.

A minimalist sign system guides the way through the house. The thematic division of the rooms is also designed in a restrained manner; the paintings are to be the focus. Each room is given a lettering of the respective period in milled letters. Information on the artistic works can be obtained by the visitors from object signs, which are mounted underneath the wear walls. This ensures the greatest possible auratic effect of the paintings in interaction with the color scheme of the walls surrounding them. The thematic rooms on the ground floor have been equipped with media tables. Interactive stations and hands-on exhibits invite active participation. The corporate design with a strong signet and word brand in black on white or yellow leaves room for the great collection. In the future, further information about the castle and the collection will be available individually via a web-based app.

Portfolio / Range of Services:

Design and consulting of exhibition architecture and utilization concept, design and planning of thematic rooms, execution planning, exhibition production, project management, hands-on development (media) and production, exhibition graphics, guidance system in the castle, corporate design, design web and webAPP

Details

– Opening: expected in autumn 2022
– Location: Georgium Palace, Anhalt Painting Gallery, Dessau
– Client: Foundation, Office for Culture Dessau-Roßlau
– Size: 1.989 m²

Design Process

Team

• Jens Imig
• Bianca Mohr
• Birgit Schlegel
• Carsten Saalmann
• Thilo Albers
• Julia Junghähnel
• Jens H. Lohmann
• Michael Lorenz, Graphscape (cashier system, media, website)
• Claudia Wagner, vogelfrei-design (illustrations)

Exhibition production and mounting
• Gemelo GmbH (media)
• Tischlerei Carsten Gräubig
• Rost Werbetechnik (print)
• Joseph Hirsch (metal signs)
• Büchner Möbel (furniture)
• Team Falko Riepe (wear walls)
• Janusz Kruszewski (model)
• Paul Göschel (light)

Architecture
• cuboidoo architects BDA

Photography
• Christoph Musiol

OUR STATE. 75 Years of North Rhine-Westphalia

Posted on by Eingang Gewerk

Exterior view of the Behrensbau (© Stiftung Haus der Geschichte Nordrhein-Westfalen, Axel Thünker)

Window of St. Lambertus Church in Erkelenz-Immerath

Background

That one of the most modern office buildings of its time – rationally built, light and flexibly divisible – would house an exhibition a good 110 years after it was constructed, this is something that architect Peter Behrens probably wouldn’t have thought likely. The design concept’s proposition for NRW’s anniversary exhibition: an environment in which visitors can relax and engage with the exhibition can only be created according to, not against, the original architectural concept. This means that fixtures and signs are allowed to have a temporary appearance – flexible like the former office floors – that lines of sight remain unobstructed and that the path through the exhibition is clear.

Visitors enter the rather sober looking building on the Rhine promenade through a bright green portal. They enter a foyer that even today achieves an “artistic effect … with simple material and simple design” (*1). Elaborating on this idea, a 270° media installation about places and current everyday life in NRW, projected directly onto the marble surfaces below the gallery, sets the mood for visiting the exhibition.

On the 1st floor gallery, large, backlit images fitted into the wall niches introduce challenges which the federal state of NRW currently faces. Following this introduction, these challenges are discussed in the 8 exhibition chapters. The gridded appearance of the images is characteristic for the introduction as well as the subsequent chapters: it provides orientation and marks spatial and thematic changes.

The scenography of the 8 exhibition areas matches their respective narrative focus. For example is the “Danger” area furnished with intersected walls, thus supporting the chapter’s deconstructive atmosphere. The fixtures of each area are of the same colour spectrum – the colour concept comprises a total of 33 different colours – and by this combine information and narrative media with the area’s individual colour and impression. The exhibition is structured by its main texts, printed in the exhibition’s overall colour “luminous green”, the exhibit labels, printed on panels of the areas’ individual colours, and info graphics, which are designed in a consistent style throughout the exhibition. The distinctively gridded image style is also repeated in the exhibition’s key visual featuring the symbols of NRW’s coat of arms. Thus, the exhibition’s historical content is presented in a modern graphic style. Developed in cooperation with the client, the exhibition’s holistic design concept combines space, graphics, and external presentation. It subtly supports the visitors’ feeling of having successfully mastered the challenges of the last 75 years.

*1: from Peter Behrens’ inaugural address, Festschrift Mannesmann Röhren Werke, 1912

Portfolio / Range of Services

Commissioned as general contractor for all services, exhibition design and planning, implementation planning, concept development for the display, interior design of the service areas, exhibition production, project management and consulting project development, multimedia design, design and user interface of the media guide, concept and design of the media installation on the front of the building, development and production of the HandsOn-displays, exhibition and media graphics, signage, tactile guidance system

Details

• Opening: 26 August 2021
• Where: Behrensbau, Düsseldorf
• Client: Parliament of North Rhine-FWestphalia
• 1.200 m², incl. service areas ca F2.000 m²

Similiar projects

• 100! Universität Hamburg Past and FPresent , Hamburg
• The Luther Effect , Berlin
• Friederisiko. Frederick the Great , FPotsdam

Design process

Team

• Stefan Rothert
• Jens Imig
• Bianca Mohr
• Janine Iser
• Julia Junghänel
• Yunus Kleff
• Marlene Schaefermeyer
• Antoine Laurent
• Gabriel Tecklenburg

Exhibition production and mounting
• i.xpo, Kaarst

Lighting
• lichttransfer, Berlin

Media production and technical support
• Eidotech GmbH, Berlin
• 235 Media, Köln
• framegrabber GmbH, Hamburg
• Kulturbanause, Berlin

Graphics production
• MegaLab GmbH, Köln
• i.xpo, Kaarst

Showcase set-up
• Zehnpfennig und Weber, Berlin

Typography composition and picture editing
• vogelfrei Design, Berlin

Media editing
• Larissa Blau, Berlin

Translation
• David Ward, Berlin
• Ingrid Dixon, Gloucestershire, UK

Photography
• Christoph Musiol

Museum Wolfenbüttel – Change of structure

Posted on by Henning

Background

In order to combine the Museum of Wolfenbüttel Castle and the newly planned Civil Museum into one brand, gewerkdesign created a superordinate institution: The Wolfenbüttel Museum.

The Wolfenbüttel Museum represents both museums in the cultural landscape while providing them with one director. While the Museum of Wolfenbüttel Castle covers four centuries of monarchic history, the Civil Museum will focus on the city of Wolfenbüttel’s history after 1754. Thus both museums keep their unique features.

Portfolio / Range of Services: analysis and preparation, structural workshops, strategic and conceptual consultation, concept and design, detailed planning, preparation of the data for production, production supervision

Details

• Published: 01. July 2016
• Client: Museum Wolfenbüttel,
FWolfenbüttel

Related projects

• bcc – Berlin
FCongress Center
• Berlin Wall

Design process

Team

• Jens Imig
• Henning Humml

Photography
• gewerkdesign

bcc – Berlin Congress Center

Posted on by Henning

Background

The brand design of the congress hall at Berlin Alexanderplatz created by gewerkdesign in 2003 was redesigned in 2013.

In close cooperation with the bcc, this consisted of updating the logo, creating a responsive web design, redefining the brand’s design principles (yet again taking into account the congress hall’s striking, 1960s architectural rigour and clarity) and creating the experimental inhouse-brand »BY bcc«, which also sells the »cp08-gift box« with a set of the cp08 porcelain created by gewerkdesign.

Portfolio / Range of Services: redesign of the bcc-brand and all related features, renaming, concept and redesign of the bcc website (responsive web design)

Details

• Published: December 2013
• Client: bcc Berlin Congress
FCenter GmbH
• Event management company
Fwith a gross floor space
Fof 10.000 m²

Related projects

• Museum Wolfenbüttel –
FStrukturwandel

Design process

Team

• Stefan Rothert
• Nanna Funke
• Ann-Christin Warntjen

Photography
• gewerkdesign

Berlin Wall

Posted on by Henning

Background

Starting point for gewerkdesign’s logotype for the Berlin Wall was a rectangle mirroring the proportions of the wall and corresponding with the words »Berliner Mauer«. Omitting one segment of the rectangle in between the words makes reference to the former division of Berlin into an eastern and western part, yet also the opening of the wall. The missing segment is repeated a little below the rectangle and can be used for including additional information like a place, an event, or a date.

The logotype was selected in an elaborate selection procedure by the Federal Government of Germany. It identifies all institutions subject to public law that are dedicated to the research and information about the Berlin Wall or the history of the German division. It is also used as a certificate for quality approved products and services of non-governmental institutions.

The Berlin Wall logotype was awarded the European Design Award in Stockholm 2008.

Portfolio / Range of Services: logotype design, brand design

Details

• Published: September 2008
• Client: The Federal Government
FCommissioner for Culture
Fand the Media

Related projects

• Berliner Mauerweg – Außenring
• Stiftung Berliner Mauer

Team

• Jens Imig
• Stefan Rothert
• Birgit Schlegel
• Susanne Kluge

Photography
• gewerkdesign

Berlin Wall Memorial

Posted on by Henning

Marienfelde Refugee Center Museum, <b>Berlin</b>

Berlin Wall Memorial at Bernauer Straße 111, Berlin

Background

The logotype by gewerkdesign for the Berlin Wall Memorial at Bernauer Straße 111 was first published in 1999.

It consists of the three delicate numerals 1 and the words »Berliner Mauer – Dokumentationszentrum«, alluding to the address of the memorial and the division of the Berlin Wall into three parts: the eastern wall, the death zone, and the western wall. The logotype is very flexible because the space in between the numerals is variable and responds to the width of the print product.

As the Berlin Wall Memorial and the Marienfelde Refugee Centre Memorial were combined by a superordinate institution in 2009 – the Foundation of the Berlin Wall – their respective logotypes were redesigned and made to fit together harmonically.

Portfolio / Range of Services: logotype design, style guide, print materials (office equipment, basic layout of flyers), catalogues, posters

Details

• Published: August 1999,
Fredesign 2009
• Client: Foundation of the
FBerlin Wall with the Berlin
FWall Memorial and the
FMarienfelde Refugee Centre
FMemorial

Related projects

• Berliner Mauer Logo
• bcc – Berliner Congress Center

Team

• Birgit Schlegel
• Christine Kitta
• Susanne Kluge

Photography
• gewerkdesign