bcc – Berlin Congress Center

The brand design of the congress hall at Berlin Alexanderplatz created by gewerkdesign in 2003 was redesigned in 2013. In close cooperation with the bcc, this consisted of updating the logo, creating a responsive web design, redefining the brand’s design principles (yet again taking into account the congress hall’s striking, 1960s architectural rigour and clarity) and creating the experimental inhouse-brand »BY bcc«, which also sells the »cp08-gift box« with a set of the cp08 porcelain created by gewerkdesign.