A new corporate identity for the bcc Berlin Congress Center
For the bcc Berlin Congress Center, gewerkdesign collaborated with a team of Berlin-based creative professionals to rework the corporate identity and expand it with several new elements. An own typeface gives shape to the newly refined language style. Photography of the architecture and the team provides the bcc with its own visual identity. A promotional video featuring specially composed music showcases the venue and its staff in motion. The bcc manages its digital communications through a completely redesigned website and the establishment of new social media presences on LinkedIn and Instagram. A new wayfinding system with a unique pictogram style will be implemented over the course of the year.